With concerns around an increase in abuse for retail staff with regulations around social distancing and the wearing of masks, the Association of Convenience Stores, the British Retail Consortium and others have developed the ShopKind Campaign. This campaign was launched on the 19th April.
The ShopKind campaign is uniting the retail sector to tackle violence and abuse against shopworkers by asking people to ShopKind when in stores. ShopKind is backed by the Home Office
ShopKind aims to:
- Encourage positive behaviours in shops
- Acknowledge the important role of shopworkers
- Highlight the scale and impact of violence and abuse against shopworkers
If you have questions about the ShopKind campaign or would like to be added to the ShopKind Campaign mailing list, please contact Edward Woodall, ACS Government Relations Director, via [email protected].
The following information can be found at https://nbcc.police.uk/crime-prevention/shopkind-webpage
Downloadable posters and badges
ShopKind is for the whole retail sector. We are encouraging all retailers to download the print and social media campaign materials below and use them in stores. Please DO NOT use the campaign materials in your stores or on social media until 19th April 2021.
Branding
We have developed the ShopKind Brand guidelines to help you understand how to use the campaign materials in your business. There is space available on materials for you to add your logo to demonstrate your support for the campaign.
All assets can be found at: https://nbcc.police.uk/crime-prevention/shopkind-webpage
ShopKind Briefing
Click on the image below to download your copy of the ShopKind Briefing
For further information please contact:
Ed Woodall, ACS Government Relations Director: [email protected]
Eleanor O’Connell, ACS Public Affairs Executive: Eleanor.O’[email protected]
